Teams get stale from time to time for all sorts of reasons. After all, everyone is “seeing the same data, interacting with the same people, and having the same conversations, so it’s no surprise that the ideas coming out feel as though they’ve all been done before ” says Scott Anthony, the managing partner of Innosight and the author of The First Mile. But you can get your people back into the groove with a little work, says Thomas Wedell-Wedellsborg, a partner at The Innovation Architects, the advisory firm, and the coauthor of Innovation as Usual.  “Sometimes you need to rethink what you’re doing.” Here are some ways to get your team’s creative juices flowing.

  1. Diagnose And Fix Any Obvious Problems
    The first step is to “take a step back and diagnose the problem,” suggests Wedell-Wedellsborg. “Observe what’s going on and ask other people’s opinions.” Think about when, where, and how your team has been most innovative in the past. Can you recreate that environment or group dynamic? “Figure out how people share ideas, and how open others are to those ideas,” he says. Also look at ideas that were generated in the past and see if any are worth resuscitating.
  2. Focus Your Team’s Attention
    Open brainstorming sessions with lofty goals like generating “500 New Ideas” are fine in theory, but in practice they are often ineffective and inefficient. “You end up with a lot of stuff that’s not relevant,” says Wedell-Wedellsborg. Instead, direct your team’s attention toward solving a narrow problem — for example, ways to fix a specific customer issue or to generate 2% cost savings in your division.
  3. Bring In Different Points Of View
    Most of us tend to live in filtered worlds — we read the same papers and magazines, listen to the same newscasts, get our daily updates from the same RSS and Twitter feeds, and have lunch with the same people. “But great ideas come from people who are immersed in more worlds than just their own,” says Wedell-Wedellsborg. Create opportunities to expose your team to different perspectives and points of view.
  4. Share Relatable Examples Of Success
    The Steve Jobs-Mark Zuckerberg-Richard Branson “genius” innovation narrative is omnipresent in business blogs, books, and magazines. But to most work-a-day folks, those figures are “not as inspirational as you might think,” according to Wedell-Wedellsborg. “If you have a normal job — like most of us do — these examples can seem terribly ambitious and too remote.” For relatable inspiration, offer success stories that are closer to home.
  5. Conquer Your Team’s Fear Of Failure
    One of the most common reasons for stagnation is not your team’s lack of ideas but their fear that the ones they have aren’t any good. This fear of failure is so pervasive that many employees choose not to voice or champion their opinions, which, of course, hinders innovation. Leaders must therefore “manage the politics” around brainstorming, says Wedell-Wedellsborg. “Make sure there’s room for people to share ideas in a way that’s under the corporate radar.
  6. Create Avenues For Ideas To Have An Impact
    Ideas only matter if you act on them. “People get cynical fast after they have a fun and empowering brainstorming session and then nothing happens,” says Anthony. As a manager, you need to commit to moving innovation forward. He suggests setting aside a small budget to create rough prototypes and simulations, or relieving workers of some  duties to free up their time for new projects. Wedell-Wedellsborg also recommends testing ideas on a small scale.

Corporate culture refers to the values, beliefs, and behaviors that determine how a company’s employees and management interact, perform, and handle business transactions.

A company’s culture will be reflected in its dress code, business hours, office setup, employee benefits, turnover, hiring decisions, treatment of employees and clients, client satisfaction, and every other aspect of operations.


A carefully considered, corporate culture can elevate companies above their competitors and support long-lasting success. Such a culture can:
1. Provide for a positive workplace environment
2. Create an engaged, enthusiastic, and motivated workforce
3. Attract high-value employees
4. Reduce turnover
5. Drive and improve performance quality and productivity
6. Result in favorable business results
7. Underpin a company’s longevity
8. Strengthen return on investment (ROI)
9. Provide an implacable competitive advantage
10. Clarify for employees the goals of their positions, departments, and a company overall
11. Contribute to the diversification of the workforce


1. Clan Culture
Clan cultures are about teamwork and collaboration. In such a culture, those in management function as enthusiastic mentors who provide guidance to subordinates. Good relationships, encouragement, trust, and participation are key aspects.

2. Adhocracy Culture
Adhocracy culture creates an entrepreneurial workplace in which executives and employees function as innovators and risk-takers. In this flexible environment, agile thinking is nurtured. Employees are encouraged to pursue their aspirational ideas and take action to achieve results that can advance company goals.

3. Market Culture
Market culture is focused on meeting specific targets and bottom line goals. This culture creates a working environment that’s competitive and demanding. Management is most interested in business results. Employees are encouraged to work hard and “get the job done”.

4. Hierarchy Culture
A hierarchy culture is a traditional corporate culture that functions according to a company’s executive, management, and staff organizational structure. That is, it follows the chain of command from top down, where executives oversee employees and their work efforts to meet specific goals.